AdWords 1



What is AdWords? 

So what is AdWords?  Put simply, AdWords is Google’s online advertising platform that can help you drive interested people to your website.  AdWords allows you to take advantage of the millions of searches conducted on Google each day.  You create ads for your business and choose when you want them to appear on Google, above or next to relevant search results.  The concept is simple, you enter words that are relevant to your products or services and then AdWords shows your ad on Google when someone searches for that or related words.

So how does AdWords work?  Say, you searched for, ‘window repair’, Google comes through billions of webpages, blogs and other listings to find the ones most relevant to, ‘window repair’.  These are your search results.  It looks familiar, right, but wait.  There are thousands of search results here.  Many of them are other businesses also providing window repair but not all businesses may be listed among the top results.  AdWords gives your business visibility, even if your website is not in the top results.  AdWords can help get your business to appear on Google in front of many potential customers.  They search, they find your business, they click, and they could become your customers.

Let’s take a look at another example of how AdWords can help you grow your business.  Say you want to attract customers in your local area, AdWords lets you pick when and where you want your ads to show.  That is, you can target your ads so that whenever people in your state, region, city or neighborhood search for business like yours, your ads show up next to their search results.  With AdWords, you can also display your ad on thousands of sites across the web.  Your ads will show up when potential customers are visiting sites related to the products and services you offer.  For example, let’s say you sell fitness apparel.  Your ads might appear on sites that discuss fitness, workouts, healthy living and related topics.  Anyone browsing the web for new workout gear and learning about the latest fitness trend may be interested in buying from your site.

Lastly, every day millions of people access the internet from their mobile devices.  They research products and services, search for local businesses and click on your ad from their mobile phones to call you directly for more information.  Your potential clients are on the move and with AdWords, your business can be wherever your customers are.  As you can see, AdWords can help you attract new customers and grow your business online.  In addition to helping you create ads that target the people most likely to buy your products and services at the time they’re most ready, it also helps you manage and control your advertising spend.  With AdWords, you select the maximum amount that you are willing to spend and you only pay when someone clicks on your ad and visits your site.

So what is AdWords?  Well, it can be a key part to marketing and growing your business online.  It allows potential customers to find you on Google and many other websites.  You only pay when potential customers click on your ad and then actually visit your website.  It lets potential clients know you’re open for business online.  It’s the smart way to attract customers on the go.  It’s a handy way to attract potential from near or far.  Take your online marketing to the next level and get in touch today.


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